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Wednesday, June 6, 2012

Why media training is important for CPDD members and all scientists (a plug for the Media Training Forum on Tuesday at the CPDD Annual Meeting)

Have you ever been contacted by the media to speak about a current event or your or someone else’s research?

Photo Credit:  http://cre-aid.nl/portfolio/mediatraining-t-venster/

If so, did you know what to do?

If not, are you ready when a reporter comes calling?


Can you talk about your research in a clear and concise manner understandable to the general public?

Do you know why its important to accept media interview opportunities?

The Media Training Forum scheduled for Tuesday morning at the CPDD Annual Meeting will answer some of these questions and offer tips on media interactions, interviewing, and scientific communications.


Panelists include Bertha Madras, who as Deputy Director for Demand Reduction at the White House Office of National Drug Control Policy (ONDCP) served as a very high profile scientist, and Shari Roan, science reporter and frequent contributor to the Los Angeles Times. Bertha will talk about some of her memorable media experiences while at ONDCP and Shari will offer a reporter’s perspective on what its like to interview scientists.

There will be an opportunity to practice and be coached on your interviewing skills via brief mock interviews that will be videorecorded and played back. During playback, Bertha will coach volunteer participants and the audience. Co-Chairs Marc Kaufman and Kathleen Brady will introduce the session and serve as Discussant, respectively.

We hope to see you in Flores 5 on Tuesday morning from 10-noon. If you can’t make the session but are interested in learning more, you can find a great media training guide online targeted to addiction researchers right here

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